Your LinkedIn isn’t your digital identity.
A profile on someone else’s platform is a tenancy. An identity deserves a freehold.
3 min readRURO Journal
LinkedIn is useful. It is also a standardised form. The same fields, the same layout, the same feed, for millions of people whose careers have nothing in common.
Platforms are built to keep attention inside the platform. Your profile is designed to serve their network, not your narrative. You cannot control the layout, the adjacent content, the algorithm or the rules, and all of them can change without notice.
Identity needs a structure that reflects its actual shape. A founder with three companies, a surgeon who writes, an investor with a thesis: none of these fit neatly into job title, dates and bullet points.
Keep the profiles. Use them well. But anchor them to something you own, where the story is told in your order, at your standard, and stays there.
