
Showcase
Four well-known people. For each, how their web presence looks today, and a live, annotated site built the way we would tell their story. Drag, tap, scroll and switch to phone. These are unofficial ideas; the facts are public; the design and words are ours.
RURO was not commissioned by, and has no connection with, anyone shown here. Each real site belongs to its owner, and every concept links to it. Photographs are credited beside each preview.

An unofficial concept by RURO. We were not commissioned by, and have no connection with, Nikhil Kamath. Facts come from public sources; the structure, writing and design are our own proposal for how such a site could be built. “Today” views are screenshots of public pages, with the date shown.
How it is made
For these concepts, public facts stood in for the conversation. For a client, the first step is real, and everything after it is built around what you say.
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02The category
A digital estate is a personal website done properly.
It is not a profile on someone else’s platform, and it is not a portfolio. It is your own home on the internet. It holds your story, and you own it.


Who you are, in one clear line.
One sentence that says who you are and what you do. It is the first thing anyone should learn about you.


Who you are, in one clear line.
One sentence that says who you are and what you do. It is the first thing anyone should learn about you.
Let’s build yours
A digital presence that reflects who you are and where you are going.