Your company has a website. Why don’t you?

Every serious company invests in how it is represented: a brand, a site, a voice, a team that maintains them. The founder who built that company is usually represented by a headshot and two paragraphs on the About page.

That made sense when a career was a single institution. It makes less sense now. Founders start more than one company. Executives move. Professionals publish, speak, advise and invest. The individual is the continuous thread; the institutions are chapters.

A personal digital estate is not vanity. It is infrastructure for the asset that compounds across every chapter: your name.