Project 02 · Personal website and private blog
Steven Bennettstevenbennett.in
A minimal, type-only personal website where every word has to carry the value of his presence, with a blog only he can manage.
Visit stevenbennett.in(opens in a new tab)
Homepage as captured in October 2026. Shown with the permission of Steven Bennett. The site and its words belong to him.
01 · The brief
What was needed.
Steven Bennett is a deep tech investor and startup builder. He wanted a very small, very quiet website in which every word earns its place and nothing is there to fill space.
He also wanted a blog of his own, with a private way in that only he uses. And he asked for a design led by typography, with no decorative visuals, taking his inspiration from Bill Gates’s personal website.
- Client
- Steven Bennett, deep tech investor
- Our role
- End to end: copywriting, design, build and launch
- Timeline
- About a week and a half of writing, then three days to build
02 · How we worked
From the first call.
- The words first
- The writing came before the design. It was written personally, then approved by him, and went through several rounds of revision in writing until each line did a job.
- No filler
- Every section answers one question about his presence: who he is, how he got here, what he backs, and what he believes. Anything that did not, was cut.
- Type as the design
- Large, confident type and generous space replace imagery. The page is carried by Space Grotesk for display and Inter for text.
- Own the hard layer.
- Operate, don’t spectate.
- Compound relentlessly.
03 · What we delivered
The work.
- 01A single-page website: About, Journey, Focus, Philosophy and Contact, in a few well-chosen sections.
- 02Every line of copy, written, revised and approved with him.
- 03A blog in the style of Medium, built to be more capable, with a private admin area that only he uses.
- 04Writing, design and build handled end to end: about a week and a half of copywriting, then three days to build.
04 · The result
How it measures up.
These are measurements of the live site, not promises. His career figures on the site are his own and are not verified by RURO.
97
Performance score, desktop
Lighthouse, one run, 21 October 2026
92
Performance score, mobile
Simulated slow 4G. Lighthouse, one run, 21 October 2026
100
Accessibility, best practices and SEO
All three, on desktop and mobile. Lighthouse, one run, 21 October 2026
466 KB
Total page weight
A small, quick page
3 days
To build, after the copy was approved
